Data-Driven Marketing Analytics for Measurable Growth
Gain complete visibility into your digital marketing efforts. Analytics and tracking tools provide real-time insights, conversion metrics, and performance dashboards to make data-driven decisions that accelerate growth.
Data-driven decisions. Full-funnel visibility and proof.
We implement GA4, Tag Manager, conversion tracking, and custom analytics dashboards that give you complete visibility from first click to closed deal, so every campaign, every channel, and every optimization is grounded in real performance data, not guesswork.
- 01
GA4 Setup, Migration & Custom Event Tracking
Full Google Analytics 4 configuration with custom events, goals, and ecommerce tracking built to your measurement framework.
- 02
Google Tag Manager & Pixel Implementation
Clean, audited GTM setups that fire every conversion pixel, remarketing tag, and analytics script without slowing your site.
- 03
Looker Studio & Custom Performance Dashboards
Real-time reporting dashboards connecting GA4, Search Console, Google Ads, Meta, and CRM into a single source of truth.
- 04
Multi-Touch Attribution & Campaign ROI Modeling
Attribution models that accurately credit every touchpoint across paid, organic, email, and direct, so you know exactly what's working.
- 05
Heatmaps, Session Recordings & UX Analytics
Hotjar and Microsoft Clarity integrations that reveal exactly how users interact with your site, and where they drop off.
Tracking, tags, dashboards and attribution, connected into one source of truth.
We bring data from every channel and system together, so reporting is consistent, current and trusted.
Analytics Platforms
Tag Management
Dashboards & Reporting
Attribution & ROI
UX Analytics
APIs & Integrations
From discovery to continuous improvement in five stages.
A clear, senior-led process that turns raw data into decisions. See the full ONBOARDTECH process.
Discovery & Strategy
We start with your goals, funnel and existing tracking, then define the KPIs, events and measurement framework that will prove what is working.
Design & UI/UX
We design the event taxonomy, conversion definitions and dashboard layouts so reporting is clear, consistent and useful to the people who rely on it.
Development & Automation
Our full-stack developers implement GA4, Google Tag Manager, conversion pixels and dashboards, and connect CRM and ad platforms with automated reporting.
SEO & Paid Media Optimization
Tracking is tied to search and paid media so attribution reveals which channels and campaigns deserve more budget.
Analytics & Continuous Improvement
We monitor performance in dashboards and audit tracking regularly, then turn insights into UX, campaign and budget improvements.
Analysts who understand marketing. Developers who implement it.
Good reporting starts with correct tracking, and correct tracking is engineering. We handle both.
Proof for every channel
Attribution shows which campaigns deserve budget. See paid media & paid social.
Search-aware measurement
Track organic and AI-search performance alongside rankings. Explore SEO & AI Search.
Behavior that improves design
Heatmaps and recordings feed conversion-focused UI/UX design.
Connected to your CRM
Lead and revenue data flows into reporting through automation & AI solutions.
Content that is measured
See which topics and emails drive results with content marketing and AI-powered marketing.
Senior-led, Phoenix-local
Based in the Phoenix–Scottsdale metro and serving the United States and Latin America. Read our case studies or about us.
Marketing analytics & tracking, answered.
Marketing analytics and conversion tracking is the practice of measuring how visitors find, use and convert on your website and campaigns, using tools such as Google Analytics 4 (GA4), Google Tag Manager, conversion pixels and dashboards. It replaces guesswork with data, so you can see which channels, campaigns and pages actually produce leads and revenue.
We provide GA4 implementation, migration and auditing, Google Tag Manager setup and governance, conversion tracking configuration, Looker Studio custom dashboards, heatmap and session recording integration, and multi-touch attribution and campaign ROI modeling.
Google Analytics 4 (GA4) is Google's current analytics platform and has replaced Universal Analytics. It tracks user behavior as events across web and app, which makes custom event tracking, conversion goals and e-commerce measurement more flexible, but it must be configured to your measurement framework to produce useful, trustworthy data.
Google Tag Manager (GTM) is a free tool for deploying analytics scripts, conversion pixels and remarketing tags from one place without editing site code each time. A clean, audited GTM setup fires every tag correctly, keeps governance in order and avoids slowing your site.
Multi-touch attribution credits every touchpoint a customer has before converting, such as paid ads, organic search, email and direct visits, instead of giving all the credit to the first or last click. It shows how channels work together so you can invest in what actually drives results.
Heatmaps and session recordings, through tools such as Hotjar and Microsoft Clarity, show how real users scroll, click and where they drop off. Combined with quantitative data from GA4, they reveal usability problems and conversion opportunities that numbers alone miss.
Yes. We build Looker Studio dashboards that bring GA4, Search Console, Google Ads, Meta and CRM data into a single source of truth. For flexible, future-proof connections we also build REST APIs and Model Context Protocol (MCP) integrations, so AI assistants and agents can work with your analytics data and tools through one standard interface.
We audit existing tracking, define a clear event and conversion framework, implement tags through a clean Google Tag Manager setup and test that every conversion fires correctly. No tracking setup is ever perfect, and platform limits and consent settings can affect numbers, so we document the setup and re-check it regularly.
Cost and timeline depend on scope: a GA4 and GTM implementation, a multi-channel attribution model and a full custom dashboard suite are very different projects. The fastest way to a firm quote is a free 30-minute discovery call, where we review your current tracking and recommend the right approach.
What is marketing analytics and conversion tracking?
Marketing analytics and conversion tracking is the practice of measuring how visitors find, use and convert on your website and campaigns, using tools such as Google Analytics 4 (GA4), Google Tag Manager, conversion pixels, attribution models and dashboards. ONBOARDTECH, a boutique digital marketing and development agency in Phoenix, Arizona, implements GA4, Tag Manager, conversion tracking and custom Looker Studio dashboards that give full-funnel visibility from first click to closed deal, so every campaign and optimization is grounded in real performance data.
Why it matters: without correct tracking, budgets follow opinions instead of results. Reliable measurement shows which channels, pages and messages earn their keep, so you can invest in what works and fix what does not.
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Ready to see what is really working?
Book a free 30-minute discovery call. We will review your current tracking, recommend the right measurement approach and give you a clear path and quote.