Full-Spectrum Paid Media and Social Strategy

Paid media is advertising you pay for across search, display, video and social platforms. Paid social is the part that runs on social networks such as Meta (Facebook and Instagram), LinkedIn and TikTok. Paid media and paid social marketing covers the strategy, creative, targeting, tracking and optimization of those campaigns so every dollar of spend works toward measurable business results.

We manage Google Ads (Search, Display, Shopping and YouTube), Meta Ads (Facebook and Instagram), LinkedIn Advertising and TikTok Ads, plus PPC, display, programmatic, retargeting and remarketing campaigns. We recommend the channel mix that fits your audience, goals and budget rather than spreading spend everywhere.

Paid media is the umbrella: search ads, display, shopping, video and social. Paid social is the social-network slice, where creative, audience segmentation and lookalike targeting matter most. Search captures existing demand, while paid social creates and nurtures demand, so the strongest programs use both and connect them with retargeting.

We set up conversion tracking and GA4, then use multi-touch, full-funnel attribution and spend-efficiency analysis to see which channels, audiences and creatives actually drive revenue and pipeline. Results vary by market, budget and offer, and no one can guarantee specific returns, but every decision is tied to measured data.

Yes. We handle creative strategy and ad production, including static, video and carousel formats, and test and iterate on them continuously so performance keeps improving rather than fatiguing.

Full-funnel means each stage has its own campaigns: awareness-driving social to reach new audiences, consideration and lead-generation campaigns to engage them, and dynamic retargeting sequences to bring back visitors who did not convert. Attribution closes the loop so you can see how each stage contributes to the sale.

Yes. Paid and organic data feed each other: ad testing reveals the messages and keywords that convert, while technical SEO and AI-search structure (AEO, GEO and LLM SEO) make the landing pages faster, clearer and easier for Google, ChatGPT, Perplexity, Gemini and Claude to understand and cite. No one can guarantee citations, but the combination compounds results.

Yes. We connect ad platforms to analytics (including GA4), CRM and marketing automation so leads and conversions flow into one system. For flexible, future-proof connections we also build REST APIs and Model Context Protocol (MCP) integrations, so AI assistants and agents can work with your campaign data and tools through one standard interface.

Management scope and budget depend on the channels, goals and spend level involved: a single-platform search program and a multi-channel full-funnel program are very different engagements. The fastest way to a firm quote is a free 30-minute discovery call, where we review your goals and recommend the right approach.